Step 01 · Research
First we look at the business, the audience and where you stand.
How you sell today, who buys and why, what the current channels do and where they lose people. We talk to the people who do the work.
Digital Strategy
Digital strategy: decide what to build, and in what order.
Positioning, audience, customer journey and priorities in one plan your team can act on. Sometimes the outcome is a smaller, sharper project than you came for.
When this fits
- Several digital ideas compete for the same budget and nobody can say which comes first.
- The website, the shop and the tools each grew on their own and no longer tell one story.
- You are about to invest and want the direction settled before the pixels.
How we work
Three steps. One clear path.
Step 02 · Decide
Then we turn bottlenecks and chances into choices.
One positioning, the audiences that matter most, the customer journey and the content it needs. Choices, not a report that lists everything.
Step 03 · Roadmap
Finally we deliver a concrete route with priorities.
What to build, why, in what order and what it should change. Small enough to start next month, complete enough to plan a year.
What you get
- Positioning and message
- Audience choices
- Customer journey
- Content structure
- Digital architecture
- Priorities and roadmap
- Measurable goals
- A first step you can start now
Made to be acted on.
A strategy is only as good as the Monday after.
- Decisions, not options
Every page of the document ends in a choice, with the reasoning next to it.
- Sized honestly
If the answer is a smaller project than expected, that is what the roadmap says.
- Shared with the team
Delivered in a session with the people who will carry it out, not only as a file.
Practical questions
How long does a strategy take?
Usually a few weeks, depending on how many people we speak to and how much is already documented. You know the scope after the first conversation.
What do we get at the end?
One document with the positioning, the audiences, the customer journey and a roadmap in order, plus a session with the people who will carry it out. Two examples of the kind of decision it leads to: Solara Red Sea Tours went from a brochure to a site that takes enquiries; Dangerous Street opened Germany first, with the paperwork done properly. Solara Red Sea Tours Dangerous Street
Do we have to build with you afterwards?
No. The roadmap is written so any team can execute it. If you do want us to design and build, it becomes the brief.
What if we already have a strategy?
Then we test it against the audience and the channels, and sharpen the order of the work. That is often the faster route.
What does the work cost?
That depends on the number of audiences, channels and conversations. We agree a fixed scope after the first talk, before we start.
