The person behind the studio

Twenty years obsessed with building.

The Creativity Lab is not an agency with a story. It is the work of one builder, Kick Baron, who has spent more than two decades inside web development, digital systems, ecommerce and software, learning both how things are designed and how they are engineered. This was never just work. It has always been the obsession.

For two decades I have been building websites and software, long before it was fashionable, long after it stopped being easy. It began with curiosity and turned into something closer to obsession.

They are built, deliberately, by people who refuse ordinary. If that sounds like the standard you are looking for, we should talk.