Tell uswhat needs to change.

Book a 30-minute call or send us a message. No pitch deck needed: tell us what you want to change and we will say honestly whether we are the studio that can do it.

Let’s build something that works.

The Creativity Lab is a creative studio in Amsterdam for websites, webshops and apps. We design and build custom: fast, findable on Google and made to sell. From the first conversation to launch, and beyond.

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Office hours

Monday to Friday: 9:00 – 18:00 CET

Based in
Studio

Amsterdam, the Netherlands

Studio visits

By appointment

LinkedInKick Baron
3D map of central Amsterdam with the canal ring, the IJ and Centraal Station
Studio in Amsterdam

FAQ

We are a digital studio from Amsterdam. From web design in Amsterdam to webshops and apps, we design and build for business owners who take it seriously. Strategy, design and engineering under one roof, so you never have to stitch three parties together. And if you like, we stay on board once you are live.

Companies that are growing and notice their website has stopped growing with them. From a deli with a webshop to a tour operator with a booking system. Your size does not matter to us. Whether you want it done right does.

With Kick, and with the people he brings in when your project calls for it. No account manager in between. The person you have the first conversation with is the same person who walks you through the design and answers your questions.

Short lines and one person who sees the whole picture. Strategy, design and build live in one head here, so nothing gets lost between departments. And we say it plainly when something is not a good idea, even if it was your idea.

Yes, and deliberately so. In our AI LAB world we build automations, dashboards and agents. For a website it mostly means we can sketch and test faster, so the time goes to the things only people do well: making choices, and taste.

Both. Most projects run perfectly well remotely, with a few good conversations at the moments that matter. If you are nearby, we are happy to come over. A good coffee helps a good briefing.

With a thirty-minute conversation. You tell us what is going on, we ask questions and tell you honestly whether we are the right fit. Then you get a proposal with a clear scope, so you know what you are getting before anything is built.

No. A few sentences about what you want to achieve and what is holding you back is enough. We draw out the rest in the first conversation. The real question often turns out to be different from the one you walk in with, and that is exactly what we are good at.

Usually between six and ten weeks, depending on the size and how quickly you can give feedback. A webshop or an app takes longer. We give you a schedule up front and keep you posted along the way, including when something runs late.

Mostly your time at a few fixed moments: the briefing, the design round and the check before launch. Beyond that, your copy, images and logo if you have them. If you do not, we sort that out together.

Good words and good pictures are the difference between a pretty site and a site that sells. We write and arrange photography where needed, or work alongside your own people. What you already have we use, what is missing we fill in.

Yes. We work in rounds and you review every one of them, so small changes are part of the deal. If the assignment changes fundamentally, we say so in time and make a new plan together. Better that than a surprise afterwards.

From scratch, and you notice straight away. A template never quite fits and drags along a pile of code you never use. We build what you actually need: fast, light and precisely on brand.

That depends on what you sell and how. For most shops Shopify is the sensible choice: reliable, secure and easy to manage yourself. If your ordering process is unusual, we build custom. We only pick the platform once we know your process.

Yes. Copy, photos, products and new pages are yours to change, without touching code. At handover we go through it together and you get a short guide. If you get stuck, we are still here.

Everything we build is made to be found from the first line: fast load times, a clean structure and pages that take your keywords seriously. After that it comes down to content. We help with that too, if you want.

That is where we start. Most of your visitors are on a phone, so we design for the small screen first and the big one second. You see the site at every size before it goes live.

They stay yours. At launch we put the new site on your existing domain and make sure old addresses redirect neatly, so you do not lose your position on Google. Visitors notice nothing, except that it is better.

That is when it starts. In the first weeks we watch how visitors use the site and adjust where needed. After that it is your call: maintenance only, or keep building for growth together.

Yes. Updates, backups, security and speed, so your site keeps doing what it did on launch day. You do not have to think about it. We do.

Yes. A finished site is not a done site. We look at what people do, where they drop off and what can be better: from copy and pages to findability and conversion. That is usually where most of the gains are.

With numbers you understand. Not just visitors, but enquiries, orders and which pages contribute to them. We set up the measurement at launch and go through the figures with you at fixed moments.

No. The site is yours, including the code and every login. If you want to continue elsewhere, we cooperate properly with the handover. We want you to stay because it is good, not because you have to.

Yes, and the site is built for it. A booking system, a webshop, a client portal or an automation from our AI LAB world: everything connects to what is already there. Your site grows with your business, without starting over.

More questions? Reach out anytime.

hello@thecreativitylab.nl