Step 01 · Direction
First we settle the direction.
Offer, audience and message reduced to one direction before anything is drawn. So we design from a choice, not from taste.
Web Design
Having a website built in Amsterdam, designed as one whole.
For a company, a shop or a venue that needs a site that explains, convinces and takes the enquiry. Brand, content, usability and technology are designed together, so it works on desktop and on the phone, and your team manages the content afterwards.
When this fits
- Your site no longer says what you do, or who it is for.
- It looks fine on the desk and falls apart on the phone.
- Every change needs a developer, so nothing changes.
When something else fits better.
A new website is not always the cheapest answer, and saying so is part of the job. If your site is only a couple of years old and its structure still matches what you sell, the work is usually content, speed and the route to an enquiry rather than a rebuild. If most of what you need is a range with prices, variants and a checkout, the shop is the project and the site follows from it. And if the thing people open is a form, a calendar or an account rather than a page, you are looking for an application rather than a website: that is where booking systems, client portals and internal tools belong.
See ongoing growth See having a webshop built See apps and web applications
Having a website built for a business in Amsterdam.
The studio is in Amsterdam. Most projects run remotely, with a few conversations in person when that actually helps, and you work with the people who design and build the site rather than with an account manager in between. Being in the same city mainly changes how often we can sit at one table; it does not change the way the work is done.
One of the sites in our work was built for the city itself: MainStage Pride Amsterdam, a festival stage announced on a single page with a portrait poster screen at the venue. We work just as happily with a client on the other side of the country, and we say so up front when a visit adds nothing.
People look for this in different words: having a website built, a website builder, a web design agency in Amsterdam. Underneath them sits one question, who takes responsibility for the whole thing, from the first sentence on the homepage to the page that has to load on a phone on the train. In this city that usually comes down to three options: a large agency with an account layer in between, a specialist who is excellent at one part of the job, or a small studio that walks the whole route with you. We are the third kind, and when one of the other two suits your project better we say which one.
What makes a professional website different.
A professional website is not a prettier template. It is a site where the offer is stated in words a visitor recognises, where the route to an enquiry is short, where the pages load fast on a phone on mobile data, and where your own team can change a sentence without opening a ticket. Those four things are decisions taken during design, not features bought afterwards.
It also means the structure is readable by a search engine and by the assistants people now ask instead of searching: real headings, real text on the page, one subject per page. If your current site keeps its answers inside images, sliders or a chat window, none of that can be read back to somebody looking for you.
How we work
Three steps. One clear path.
Step 02 · Design
Then we design the site as one whole.
Brand, content, usability and technology move together, on desktop and on the phone. Less searching, less doubt, a clearer path.
Step 03 · Build
Finally we build it and hand it over.
Hand-written code, fast and accessible, without a pile of plugins. Your team edits the content afterwards without calling us first.
What you get
- Brand and art direction
- UX and wireframes
- Visual design
- Copy and content structure
- Hand-written development
- Speed, SEO and accessibility
- Design systems
- Multilingual
Built to keep working.
Beautiful at launch is not enough. The quality has to hold up afterwards too.
- Fast and light
No theme and no pile of plugins. Every line has a reason, so the site stays light, fast and manageable.
- Accessible from the base
Contrast, keyboard control and screen readers belong to the build, not to the finish afterwards.
- Yours to manage
Your team can safely change content without needing us for every edit.
Practical questions
What does a website cost?
It depends on the number of page types, how much of the content exists and the functions you need. We agree a fixed scope after the first conversation. Our article on what a website costs walks through the choices. Read what a website costs
How long does it take?
Most sites take a few weeks to a few months. The pace is mostly set by content and decisions on your side, and we say up front what we need when.
Which websites have you built?
Solara Red Sea Tours, an excursion site in several languages that takes enquiries, and MainStage Pride Amsterdam, a festival stage announced on one page. Both are live and both are in our cases. Solara Red Sea Tours MainStage Pride Amsterdam
Can we edit the site ourselves, and who takes care of SEO and hosting?
Yes, that is how we build: your team changes text, images and pages without calling us. Speed, structure, titles and accessibility are part of the build, so the site can be found. Hosting runs in your own name; we set it up and hand over the keys. Afterwards, ongoing growth keeps it healthy. See ongoing growth
Do you only work for businesses in Amsterdam?
No. The studio is in Amsterdam and a good part of the work is for the city and the region, but projects run remotely just as well: the sites in our cases were built for clients in the Netherlands, Germany and Egypt. Where you sit decides how often we meet, not whether we can do the work.
Do you come to us, or do you work remotely?
Both, and we are honest about which one helps. The first conversation and the moment we agree the direction are worth doing face to face when you are nearby. The rest, design reviews and build, runs fine on a call with a link to look at together.
What do you need from us?
One person who decides, the content you already have (texts, images, product information) and an answer within a few days when we ask a question. We structure the content and write it with you; photography we plan together, with your own images where they are good and new work where they are not.
