Step 01 · Understand
First we map the assortment and the buying route.
Which products carry the shop, how people compare and choose, and where the current route loses them. That decides the structure before any page is designed.
E-commerce
Having a webshop built where choosing, ordering and managing work together.
From assortment structure to checkout: a store that sells on the phone as well as on the desk, on Shopify or a fitting custom build, and that your team runs day to day without us.
When this fits
- You sell a range that needs structure: categories, variants, availability.
- Your current shop converts on desktop but loses people on the phone.
- Orders, stock and content live in three places and cost hours each week.
- You want to sell to Germany or the rest of the EU and the tax and the paperwork hold you back.
Having a B2B webshop built.
Selling to businesses is a different shop, not the same shop with a login. Customer groups see their own prices, an account holds the agreed terms, repeat orders start from an earlier order instead of from an empty basket, and paying on account has to sit next to the ordinary payment methods without breaking the checkout.
What that costs you in setup is mostly bookkeeping: which groups exist, who is allowed to order for a company, which prices are fixed and which follow a list, and how an order reaches your administration without being typed over by hand. We map that before we build, because it decides the platform more than the design does.
Building webshops from Amsterdam.
The studio is in Amsterdam and the shops we build are not: Harvest Deli sells over a counter in its own neighbourhood, Dangerous Street ships to Germany first and to the rest of Europe after that. What a shop close by does buy you is a short line, a table to sit at when a decision is stuck, and someone who can look at your actual counter instead of at a screenshot of it.
A webshop on your own domain also means the answers about your range live on pages of your own, in words a customer uses, rather than only inside a marketplace listing that belongs to somebody else.
How we work
Three steps. One clear path.
Step 02 · Build
Then we design and build the shopping experience.
Collection pages, product pages with clear variants, a cart that stays out of the way and a checkout with no surprises. On the phone first, because that is where most people buy.
Step 03 · Hand over
Finally we test, connect and hand it over.
Real orders end to end, payments and shipping connected, stock and content where your team already works. Then the shop is yours to run.
What you get
- Assortment and category structure
- Product pages with variants
- Cart and checkout
- Shopify or a fitting custom build
- Payments and shipping connected
- VAT, EU sales and the paperwork
- Orders and stock in your own tools
- Measurement of the buying route
Built to keep selling.
A shop is judged on the order after launch, not on the launch.
- Fast on the phone
Product pages and checkout stay light, because a slow step is an abandoned cart.
- Runs on your side
Products, prices and stock are managed by your team in the platform, not by us.
- Grows with the range
A structure that takes new categories and variants without a rebuild.
Practical questions
Which platform do you build on?
Shopify when it fits the assortment and the team, a custom build when the buying route needs something the platform cannot do. We advise per shop, and we say so when the simpler option is the better one.
Which shops have you built?
Harvest Deli, a neighbourhood deli on Shopify that keeps taking orders after the counter closes, and Dangerous Street, a streetwear store with Germany as its first market and the paperwork done properly. Havnly is a shop concept from our own lab. Harvest Deli Dangerous Street
Can you build a B2B webshop?
Yes. Selling to businesses means customer groups with their own prices, an account that holds the agreed terms, repeat orders that start from an earlier order rather than from an empty basket, and paying on account next to the ordinary payment methods. Which platform carries that is decided by how your prices and your administration work, not by the design, so we map it before we build and we say where a standard platform stops. Read about platforms and choices
Can you move our existing webshop across?
Usually yes. Products, customers and orders move over, and the old addresses get a redirect to the new page so the traffic you already earned does not land on an error. We check the redirect list before launch rather than after it, because that is the part that is expensive to repair later.
Will we be able to sell in Germany and the rest of the EU?
Yes, and it is more paperwork than code. For Dangerous Street we set up one checkout for all EU countries with German VAT, the registrations that selling to German consumers requires, and shipping and return rules per market. We tell you which of those are yours to sign and which we can arrange inside the build.
Can my team manage products and orders themselves?
Yes. That is the point of the third step: products, prices, stock and content are set up where your team already works, and we hand over with the people who will use it.
What decides the price and the calendar?
We do not publish rates, because a shop with forty products and one payment method and a shop with four thousand variants in three languages behind an ERP are not the same job. What moves the number: the size of the assortment, how much of the product content already exists, the integrations you need, whether an existing shop has to move across, and whether you sell in one country or in several. That same list sets the calendar, together with how quickly product data and photography come back from your side. We map it in the first step and agree a fixed scope before we build. After launch the shop is yours; if you want us to keep measuring and improving the buying route, that is ongoing growth. See ongoing growth Read what drives the price
