Your website is your digital storefront. If it is not right, you lose revenue every day. Here are five signs that your site is costing you customers, each with a quick way to test it.
1. It takes longer than 3 seconds to load
Every extra second of load time makes it more likely that a visitor gives up. Test it on mobile over 4G, not on the fast Wi-Fi at the office. Make sure your key pages are quick to use on a phone too.
2. It is not mobile-responsive
On many sites most visitors arrive on a phone; your own analytics show how that looks for you. A poor mobile experience loses you customers before they read a single word. Open your site on your phone and try to fill in the contact form.
3. There is no clear call to action
Within five seconds a visitor should understand what you do and what the next step is. A contact button at the bottom of the page is not enough. Every page needs an explicit action: a button or a form.
4. Your content is outdated
An old copyright year, former colleagues still listed, stale pricing: it all quietly damages your credibility. Visitors also notice quickly when information is out of date.
5. You cannot measure anything
Without measurement you are flying blind: no visitor data, no behaviour, no idea what is working. Basic measurement is quick to set up; arrange cookie consent where it is needed. From then on you decide based on what visitors actually do.
Recognise two or more?
If two or more of these sound familiar, it is worth acting now. A faster, sharper site is usually the highest-return fix a business can make; read how we design and build a website. If your site mostly loses people at the moment somebody wants to book or request something, the gain is not in the page but in the flow behind it: that is having a booking or reservation system built. If your site is already there and you would rather improve it step by step than rebuild it, that is continuous growth. A focused site is usually live within six to eight weeks; what it costs depends on what goes into it, and we scope that per project. If you want the ranges first, read what a website costs.
Frequently asked questions
How can I check myself whether my website loads fast enough?
Open Google’s PageSpeed Insights, enter your address and look at the mobile result. If your site is in Search Console, also check the Core Web Vitals report: it shows how real visitors experience your pages, not just a single test. Then try your site yourself on your phone over mobile data.