Your website is your digital storefront. If it is not right, you lose revenue every day. Here are five signs that your site is costing you customers, each with a quick way to test it.
1. It takes longer than 3 seconds to load
Every extra second of load time costs you roughly 7% in conversion. Test it on mobile over 4G, not on the fast Wi-Fi at the office. A modern website should load in under a second.
2. It is not mobile-responsive
More than 60% of visitors browse on a phone. A poor mobile experience loses you customers before they read a single word. Open your site on your phone and try to fill in the contact form.
3. There is no clear call to action
Within five seconds a visitor should understand what you do and what the next step is. A contact button at the bottom of the page is not enough. Every page needs an explicit action: a button or a form.
4. Your content is outdated
An old copyright year, former colleagues still listed, stale pricing: it all quietly damages your credibility. Search engines also favour sites that are updated regularly over sites that never change.
5. You cannot measure anything
No Google Analytics means flying blind: no visitor data, no behaviour, no idea what is working. Setting it up takes about ten minutes, and it changes every decision you make afterwards.
Recognise two or more?
If two or more of these sound familiar, it is worth acting now. A faster, sharper website is usually the highest-return fix a business can make. If your site is already there and you would rather improve it step by step than rebuild it, that is continuous growth. With us a focused site starts at €2,500 and is usually live within six to eight weeks. If you want the ranges first, read what a website costs.
