Usually the first question entrepreneurs ask. The honest answer is: it depends. So instead of a vague answer, here is concrete guidance on what a website really costs in 2026, and where your money goes.
The pricing tiers
Roughly three levels: a basic site from €1,500, a custom build (the popular choice) around €2,500–€5,000, and a conversion plus AI build from €5,000. Where you land depends on functionality, not on the number of pages.
Three ways to get a website
Build it yourself (€0–€500): Wix, Squarespace or a free WordPress theme costs €0–€50 a month, plus a serious amount of your own time. It often looks like it, too.
Have it built professionally (€1,000–€5,000): with us a focused site starts at €2,500. That covers a compact set of pages, responsive design, a technical SEO foundation and revision rounds. For most smaller businesses that is the best starting point.
Webshop or web application (€3,000–€15,000+): e-commerce, customer portals and complex functionality ask for more. Those live in their own budget, and the shape of your order process decides how much more.
The hidden costs
Budget for hosting (€5–€50 a month), maintenance (€50–€200 a month) and content: copy, photography, video. An SSL certificate is free these days through Let’s Encrypt, although some agencies still charge for it. We don’t.
Where not to economise
Do not cut corners on design, speed and mobile: they decide whether visitors stay, and more than 60% of your visitors are on a phone. What you can defer: features you do not need yet, until growth asks for them. A fast, well-built website is the foundation everything else rests on.
Think return, not cost
The better question is not what a website costs, but what a website returns. If your site brings in two extra customers a month who each spend €500, you have earned the investment back within a few months. And a poor website quietly costs you customers every day.
