Usually the first question entrepreneurs ask. The honest answer is: it depends. So instead of a vague answer, here is concrete guidance on what a website really costs in 2026, and where your money goes.
What decides the price
Where you land depends on functionality, not on the number of pages: how much custom design it needs, which integrations are required and whether bookings, payments or a customer area are part of it.
Three ways to get a website
Build it yourself (€0–€500): Wix, Squarespace or a free WordPress theme costs €0–€50 a month, plus a serious amount of your own time. It often looks like it, too.
Have it built professionally (€1,000–€5,000): a focused site in this range usually covers a compact set of pages, responsive design, a technical SEO foundation and revision rounds. For most smaller businesses that is the best starting point.
Webshop or web application (€3,000–€15,000+): e-commerce, customer portals and complex functionality ask for more. Those live in their own budget, and the shape of your order process decides how much more.
The hidden costs
Budget for hosting (€5–€50 a month), maintenance (€50–€200 a month) and content: copy, photography, video. An SSL certificate is free these days through Let’s Encrypt, although some agencies still charge for it.
Where not to economise
Do not cut corners on design, speed and mobile: they decide whether visitors stay, and many visitors arrive on a phone; your own analytics show how many. What you can defer: features you do not need yet, until growth asks for them. A fast, well-built site is the foundation everything else rests on. What goes into having a website designed and built with us, from direction to handover, is on the service page. If your question is really about selling or about software rather than about pages, the numbers run differently: read on at having a webshop developed or at having a web application or booking system built.
Think return, not cost
The better question is not what a website costs, but what a website returns. An example with assumed numbers: if your site brings in two extra customers a month who each spend €500, that is €1,000 in extra revenue a month. Set what remains after your own costs against what the site costs. And a poor website quietly costs you customers every day.