Step 01 · Look
First we look at use, performance and bottlenecks.
Where people arrive, what they do and where they stop, next to speed, errors and what has aged. Real behaviour, not opinion.
Ongoing Growth
After launch: measure, maintain and improve, on purpose.
For a site or shop that is live. Technical care keeps it healthy. Content and conversion work make it better. We do both, and we choose what deserves attention by looking at real use.
When this fits
- The site went live and has quietly not changed since.
- You see traffic but not what people do, or where they give up.
- Updates and small changes wait for months because nobody owns them.
How we work
Three steps. One clear path.
Step 02 · Change
Then we choose improvements and carry them out.
The change with the best ratio of effect to effort first: a clearer page, a shorter form, a faster step. Small, frequent releases.
Step 03 · Review
Finally we review the result and set the next step.
Did it do what we expected? What did it change for people and for the numbers? That decides the next round.
What you get
- Technical maintenance and updates
- Speed and stability checks
- Usage and conversion insight
- A prioritised improvement list
- Content and page updates
- Conversion improvements
- SEO upkeep
- A monthly review
Made to keep improving.
The value is in the rhythm, not in one big fix.
- Maintenance and improvement, kept apart
Keeping the site healthy and making it better are two kinds of work, planned and reported apart.
- Chosen by evidence
We change what use shows, and we say why before we start.
- Reviewed every time
Every change gets a look back, so the next one is better informed.
Practical questions
What is the difference between maintenance and improvement?
Maintenance keeps the site working: updates, speed, security, fixes. Improvement makes it work better: clearer pages, better conversion, new content. We plan and report them separately.
What is in a typical month?
Updates and checks on speed, security and errors, one or two improvements chosen from real use (a clearer page, a shorter form, new content) and a short review of what changed and why. You see it in one monthly note.
How do you decide what to change?
From real use: where people arrive, what they do and where they drop off, next to what is slow or broken. The list is prioritised on effect against effort, and we explain the order. Our article on the five signs a website is costing you customers shows what we look for. Read the five signs
Is this a contract?
Partnerships run month to month after a first quarter. You see every month what was done and what it changed.
Can you take over a site you did not build?
Yes, after a short review of the code and the setup, so we know what we are maintaining.
