An AI chatbot on your site: gadget or gamechanger?

The difference from old-school chatbots

Traditional chatbots ran on fixed scripts: if someone asks X, reply Y. It worked badly and felt robotic. You recognise them instantly, because they don’t understand your question and send you in circles.

Modern AI chatbots are fundamentally different. They are built on language models that understand context, can ask follow-up questions, and answer as if a real colleague were typing. The difference is night and day.

What a modern chatbot can do

A well-built AI chatbot can:

• Answer customer questions based on your entire website content.
• Book appointments and link straight to your calendar.
• Qualify leads by asking the right questions.
• Communicate in several languages, handy when you are based in Amsterdam.

Concrete results

One of our clients, a service business in Amsterdam, saw after launch: 73% fewer direct customer questions by email, an average response time down from 4 hours to 8 seconds, and 12 extra leads a month through chatbot conversations. That is not a gadget. That is an extra colleague who is always available.

What does it cost?

A well-built chatbot is a one-off €500–€1,500, with €20–€50 a month for hosting. Compare that to an extra customer-service hire and the ROI is obvious.

How we build it

We build chatbots with a technique called RAG (Retrieval-Augmented Generation). In plain terms: the chatbot is trained on your specific content, your website, your FAQ, your product information. No generic answers, only answers that are correct for your business. Setup takes 1–2 weeks including testing and fine-tuning, and you can always adjust it. It is the same foundation as under our AI chat assistants.

Is it right for you?

If you get more than 10 customer questions a week that keep coming down to the same thing, the answer is yes. The next step is usually training and maintaining it properly, because that is where the value compounds.