Cookie policy
Dutch telecommunications law governs the storing and reading of information on your device, whether or not it is technically a cookie. That is why this page lists browser storage as well.
01The short version
Analytics cookies only arrive after you allow them: say yes and Google Analytics 4 sets two, so we can see which pages help; say no and it sets none. One functional cookie, cl-lang, is set only when you choose a language yourself. On top of that the site keeps five small values in your browser so that it works and remembers your choices. Your browser does not send them along on its own; only what you write to the AI Concierge goes to our server and on to the language model.
02Why this page exists anyway
Article 11.7a of the Dutch Telecommunications Act is about placing or reading information on a user's device. It does not say cookie. Local storage and session storage fall under the same rule, so a site that avoids cookies but uses browser storage still owes you an honest list.
The law exempts storage that is strictly necessary to deliver the service you asked for, or that is purely functional and has no privacy consequence. Everything this site stores falls in that category, which is why the site works before you touch the banner.
03What is stored
| Name | Type | Purpose | Lifetime |
|---|---|---|---|
cl-cookie-consent | Local storage | Your cookie choice, so the banner does not return on every page | 12 months |
cl-lang | Cookie | Your deliberate language choice (nl or en), set only when you choose a language with the language switch or the language suggestion | 12 months |
cl-lang-hint | Session storage | Remembers that you closed the language suggestion, so it does not return in this tab | Until the tab closes |
cl-concierge-ai | Session storage | Your AI Concierge conversation, last 40 messages, kept in your browser | Until the tab closes |
pt | Session storage | Keeps the transition between pages from flashing | Until the tab closes |
clm-act | Session storage | Whether the menu has been opened once already this session | Until the tab closes |
If you clear it, nothing breaks: the site simply forgets your language, asks about cookies again, and starts a fresh Concierge conversation.
04Analytics
Google Analytics 4, and only after you say yes. Nothing about it loads before that: no script, no request, no cookie. What we look at is which pages people read, in which language, and whether a page leads to an enquiry.
The switch in the preferences dialog is off until you turn it on, and turning it off again stops the measuring on the page you are reading rather than from the next one. We never send a name, an email address, a phone number, a form field, a chat message or a booking to Google. Analytics permission is not advertising permission: advertising and personalisation stay off for the whole visit, whatever you choose.
05Embedded content
No page currently embeds a third-party widget, so the embedded content switch does not appear in the preferences dialog. The mechanism is already built: an embed is held back until you allow it, and only then is its source loaded.
This matters most for a scheduling tool. The booking pane on the contact page is built to host one, and if a scheduler is connected later it will be treated as embedded content and stay blocked until you say yes.
06Connections that are not cookies
Without your permission no external host is contacted when a page loads. Both typefaces, and every image and video, are served from our own domain, so no other company sees your IP address because of this site. Allow analytics and one host is added: Google, for the measurement script and the measurements themselves.
That is a deliberate build choice rather than a coincidence: self-hosting the typefaces and the media is what makes it possible to say that nothing loads before you have made a choice.
07Changing your choice
Your decision is stored for twelve months, after which we ask again. You can change it whenever you like using the Cookie preferences control at the bottom of every page, in the legal column of the footer.
Accepting all and choosing essential only are presented as equally sized, equally prominent buttons, because a choice that is visually rigged is not a choice.
You can also clear this site's storage in your browser settings, which removes everything in the table above at once.
08Changes
If this site starts setting another cookie, or starts using cl-lang for anything beyond your language choice, this page is rewritten first and the banner asks before anything non-essential loads. The date at the top tells you when it last moved.
The Creativity Lab runs this site without measuring you unless you allow it. If you think something on this page is inaccurate, we would genuinely like to hear it: hello@thecreativitylab.nl.
