A young man in an oversized black hoodie and wide black trousers walks past a concrete wall under a railway viaduct at dusk, a friend in a black puffer jacket leaning against the wall further on.

Dangerous Street

Case
  • Web shop
  • Shopify
  • EU sales

The case

A web shop for the German streetwear brands Dangerous Street and NEUN, together in one store.

Two brands, each with a world of its own: Dangerous Street dark and raw, NEUN light, like an atelier. They share one store, one cart and one checkout.

The site has a shop per brand, product pages, a page for drops, a journal in English and German, and the legal pages.

More on how we build a store like this: e-commerce.

Industry
Streetwear, Germany
Languages
EN, DE
Platform
Its own site with Shopify checkout
Status
Live since July 2026
Two young people in loose black streetwear walking along a wet pavement under a concrete railway viaduct at blue hour.

The result

Live since July 2026: one checkout for both brands, for all 27 EU countries.

  • 2 brands in one cart and one checkout
  • 27 EU countries you can order from, in euros
  • 5 articles in the journal, in English and German

We do not publish figures on visitors, orders or revenue; we share such figures only with the client's approval.

A light, minimal atelier with a rail of cream and off-white clothing and folded T-shirts on an oak table.
A stack of folded black cotton T-shirts on concrete, in hard side light.
A young man in a black hoodie and cap looking aside at night, the city lights blurred behind him.

The solution

One store for two brands: the site shows them apart, the cart and the checkout bring them together.

  • Checkout through Shopify

    The cart asks for the delivery details up front and passes them on to the Shopify checkout.

  • Drops

    A page for new collections, with a countdown to the next drop.

  • A journal in two languages

    Editorial pages in English and German, with structured data and language links.

  • Own emails and privacy

    Own emails with an order, and analytics that loads only after consent, without advertising pixels.

Technology

  • Static, with Shopify behind it

    Static pages on Vercel, with the Shopify Storefront API for the catalogue and the checkout.

Discuss a similar project?

Tell us what you want to build. We think along on the approach, say honestly what it takes, and come back with a clear next step.

Book a call