Case Study · Premium Web

A legacy contractor site, rebuilt for the way clients actually decide.

PJ Kaptein Woonsupport delivers craftsmanship and home support that homeowners trust. The website did not yet carry that same weight, so we rebuilt it from the ground up.

  • Client: PJ Kaptein Woonsupport
  • Sector: Construction and home support
  • Services: Website rebuild, lead generation, positioning

We replaced an aging, slow website with a modern Next.js build engineered for speed, clarity, and conversion. The new site puts the work first, guides every visitor toward a single clear request, and loads fast on the phones most homeowners use. The result is a premium presence that matches the quality of the craftsmanship behind it, on a codebase the client can grow into for years.

The problem with the old site

The previous website was built on legacy foundations that had aged poorly. Pages were slow to load, the layout struggled on mobile, and the experience felt dated next to the standard of the work itself. For a homeowner comparing contractors, that gap quietly cost trust.

Just as important, the path to contact was unclear. Visitors who were ready to reach out had to work for it, and the site gave search engines little structured information to rank or display the business well. The brand deserved a presence that converted interest into contact, not one that leaked it.

How we built it

We rebuilt the site on Next.js with a component-driven frontend and a strict performance budget. Every page is composed from reusable, accessible components, rendered ahead of time where possible, and served from the edge for fast first paint anywhere in the country. Performance and the lead path were treated as architecture, not afterthoughts.

  • Homepage: A confident, premium homepage that leads with the work and the brand promise, then routes visitors toward a single clear next step.
  • Services: Clear service pages that explain what PJ Kaptein does and for whom, written to answer the questions a homeowner asks before they call.
  • Lead form: A focused contact form placed where intent is highest, designed to lower friction and make reaching out feel effortless.
  • Mobile experience: A mobile-first layout tuned for the phones most visitors arrive on, with tap targets, spacing, and load times built for one-handed use.
  • SEO foundation: Clean semantic markup, fast pages, and structured data give the site a strong technical base to be found and ranked.
  • Maintainable codebase: A clean, documented component structure the client can extend without a rebuild, so the site keeps pace with the business.
  1. Discovery: We mapped the business, the audience, and the way homeowners decide, then set the goals the new site had to meet.
  2. Positioning and structure: We defined the premium positioning, the message hierarchy, and a sitemap built around a single clear path to contact.
  3. Design: We designed a calm, confident interface that puts the work first and feels at home on mobile from the start.
  4. Build: We engineered the site in Next.js with reusable components, optimized images, structured data, and the lead form.
  5. Launch: We deployed to edge hosting, verified performance and the lead path end to end, and handed over a codebase ready to grow.

The new site is faster, clearer, and noticeably more premium, with a codebase the client owns and can build on.

Next.js · React · Vercel · TypeScript · Tailwind CSS · next/image · JSON-LD structured data · Edge hosting · Git