Websites · Mar 2026
It’s usually the first question entrepreneurs ask. The honest answer is “it depends”, so instead of a vague reply, here’s concrete guidance on what a website really costs in 2026, and where your money actually goes.
Roughly, three levels: a Basic site from €1,500; a Custom build (the popular choice) around €2,500–€5,000; and a Conversion + AI build from €5,000 upward. Where you land depends on functionality, not page count.
Self-build (€0–€500), Wix, Squarespace or a free WordPress theme costs €0–€50 a month but a serious amount of your own time.
Professional build (€1,000–€5,000), our Digitaal Start package (€1,497) covers 5 pages, responsive design, basic SEO and two revision rounds, the sweet spot for most SMBs.
Ecommerce or applications (€3,000–€15,000+), webshops and custom functionality need more; our Digitaal Klaar package (€2,997) bundles a webshop, AI chatbot and email automation.
Budget for hosting (€5–€50/month), maintenance (€50–€200/month) and content, copywriting, photography, video. An SSL certificate is usually free via Let’s Encrypt.
Don’t cut corners on design, speed or mobile, they decide whether visitors stay. Do defer non-essential features until growth actually requires them. A fast, well-built web experience is the foundation everything else sits on.
The better question isn’t “what does it cost” but “what does it return.” A well-designed website that turns more visitors into customers pays for itself quickly, and a poor one quietly costs you every day.