Websites · Feb 2026

5 signs your website is costing you customers.

Your website is your digital storefront. If it isn’t right, you lose revenue every single day. Here are five warning signs that your site may be costing you customers, and a quick way to test for each.

1. It takes longer than 3 seconds to load

Every extra second of load time costs roughly 7% in conversions. Test it on mobile over a 4G connection, not on your fast office Wi-Fi. A modern website should load in under a second.

2. It isn’t mobile-responsive

More than 60% of visitors browse on a phone. A poor mobile experience loses you customers before they ever read a word. Check that forms are usable and buttons are tappable on an actual phone.

3. There’s no clear call-to-action

Within five seconds, a visitor should understand what you offer and what to do next. A “Contact us” buried at the bottom of the page isn’t enough, every page needs an explicit action: a button or a form.

4. The content is outdated

An old copyright year, former employees still listed, stale pricing, it all quietly damages credibility. Search engines also favour sites that are updated regularly over ones that never change.

5. You can’t measure anything

No Google Analytics means flying blind, no visitor data, no behaviour, no idea what’s working. Setting it up takes about ten minutes, and it changes every decision you make afterward.

Recognise two or more?

If two or more of these sound familiar, it’s worth acting now. A faster, sharper website is usually the highest-return fix a business can make, and our Digital Start package starts at €1,497 and launches within weeks.